Marketing

I know almost nothing about marketing for my little business.  I mean, really, it all started with the blog, but sometimes I feel like the blog isn’t enough anymore.  Plus, the blog was never meant to be a marketing tool.  It’s always been therapy for me.  Then there’s Facebook, Twitter, YouTube and UpdateCraze and I wonder if I should be doing more.   Okay, I just made that last one up – but don’t you think it’s a nice name? UpdateCraze.  It could be a place to update your status in 3 words or less (e.g. GOING CRAZY NOW!) or unlimited words as long as they are written in 3 lines of iambic pentameter:

I don’t believe this bag will make it through
Half-turned and stuck it’s going in the trash
I feel so sad but also very hap

 Maybe even 3 second videos of yourself dancing the emotions of the moment (no example here, folks).

So I joined Twitter several months ago. Everybody’s doing it, you know.  Twitter isn’t a great marketing tool for me for a couple of reasons.  First off, I’m a wordy girl and and 140 characters just isn’t enough for me.  Plus, I feel weird constantly linking to my site.  Don’t get me wrong, it doesn’t bother me when others do it – it just isn’t working for me that way.

 

Joined Facebook, too.  Perfect for keeping up with family, but more than the public would want to know, I’m sure.  So my personal page isn’t a good marketing tool.  Enter the FB business page:

I started a Facebook business page for CraftApple.  It feels good – one place for business stuff only.  Nobody has to fan it if they don’t want to, and those who do become fans aren’t surprised by sales news when they thought they’d get a dose of creativity.

Other advertising venues I’ve tried?

Craftster.  This was a great first place to advertise and I advertised here for about 6 months in 2008.  Sales definitely went up and I stopped after sales seemed to level off.  This took place when individual retail pattern sales were my primary source of revenue.

Sewing Mamas.  I did this for several months at the end of 2008.  It was super affordable.  Sales jumped that first month, then leveled off.  At this point I had 1 distributor, but individual retail continued to be a strong source of revenue.

StitchChatter.  I published with StitchChatter in the Spring of 2009.  This was a great experience for me.  While there are no graphs to see click throughs, the one big advantage to advertising in a print magazine was I go the attention of a 2nd distributor.  This was huge because in the business of pattern writing, distributors are your ticket to making any money. I’m happy to say that distributor sales surpassed individual sales last year. I am a big fan of both my distributors – they have been so helpful to me.

I’m sure there are many other places to advertise – Feel free to list them in the comments.  I’m also curious as to what has worked for you!

15 Responses to “Marketing”


  1. 1 Ashley Ann February 22, 2010 at 12:13 pm

    Thank you for sharing this!

    I’ve been thinking about taking out my first ad, and this was super helpful to me.

    • 2 craftapple February 22, 2010 at 12:17 pm

      So glad it was helpful! I felt like I was wading around blind in the world of advertising. There really are many, many more options out there that I didn’t end up exploring – mostly because of the cost.

  2. 3 Kashoan February 22, 2010 at 12:44 pm

    This is very helpful! Im always wondering what a better way to promote my Etsy shop. I get a lot of looks via twitter, but never any sales. I think its ok to constantly link your business on there. I did find a local social media club through twitter and have found that to be a fun way to think outside the box.

    • 4 craftapple February 22, 2010 at 1:01 pm

      Hi Kashaon,

      Definitely, I think it’s great for people to link their shops through Twitter! I’ve really enjoyed finding out about other buisinesses there. It just isn’t a good fit for me for some reason that I can’t quite put my finger on – maybe it’s my inability to summarize! :) Whatever advertising we do ultimately has to feel right for it to be successful. I’m so glad it’s been a good networking tool for you!

  3. 5 Pieces February 22, 2010 at 1:02 pm

    I love your UpdateCraze idea. Especially the iambic pentameter part. :)

  4. 7 Dena Rooney-Berg (Sugar Shop) February 22, 2010 at 6:44 pm

    Great topic Linda! I have been doing tons of meeting on marketing and social media for my photography business and it never occurred to me that it may be an interesting subject for blogland too. lol.I received the patterns yesterday, thanks so much. Love them and the cute little Craftapple cards too! Loved them!!!!! Thank you! XOXO

    • 8 craftapple February 23, 2010 at 12:10 am

      I have such a hard time wrapping my mind around the concept of you needing to market your business. Your work is wonderful! I even looked for a local photographer and couldn’t find one that I liked as much as you.

      You’re welcome for the patterns! I know you don’t have much time to sew these days, but thought it only right you should have some copies. :)

  5. 9 susan February 22, 2010 at 8:46 pm

    Thanks for your post – something I’ve been wondering about lately as well. My etsy shop is very small and while I’m not trying to make a living out of this, I would at least like to sell what I make just to be able to keep my hobby going. I don’t twitter but have thought about the FB page. I’ll be sure to “fan” you on FB – love your patterns!

  6. 10 Beth February 23, 2010 at 8:55 am

    Great idea to have a FB biz page! I haven’t been on FB for a while. (I got busy at Christmas then didn’t go back. :)) But when I get back on I’ll be sure to fan your page.

  7. 11 Marigold February 23, 2010 at 12:52 pm

    Hi! I just came across your blog today doing a search for wordpress craft blogs. . .anyway, you should check out meylah.com
    It is a pretty new site dedicated to helping visual artists and crafters navigate the world of marketing (especially online marketing).

    • 12 craftapple February 23, 2010 at 1:06 pm

      Wow, thanks! I’d never heard of Meylah. What a great resource for those just starting out and for people like me who have been running a business for a few years. Thanks, Marigold!

  8. 13 Rosina February 24, 2010 at 12:05 am

    I feel the same about twitter *grin*. I’m on it, love to chat with friends, but always feel awkward when I post about my shop. It just feels spammy when I do it so I find myself doing it less and less now. I’ve been thinking about the FB business page though. I have an account there that I haven’t touched in months but am curious is the business page completely independent from your personal pages? Was it easy to set up? Gonna have to dig into this a little further! Thanks for sharing :)

  9. 14 Celeste February 24, 2010 at 4:05 pm

    Hi,
    My friend introduced me to your products just last week. Love them all. Since you’re a fairly established company, have you considered Google Ad Words and Google Connect Commerce (affiliates program).

    I previously worked as an ecommerce marketing manager and these were great tools to increase our revenue. I’d suggest looking into it. Its really not that complicated.

  10. 15 Julie March 17, 2010 at 7:05 pm

    I appreciate the info as i am hoping to finally begin publishing my own patterns this year…i hadn’t heard of all of these. Thanks!


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Craft Apple

An apple a day keeps the doctor away, right? Well, crafting is my apple. It's what I do to maintain my sanity while taking care of my family. I homeschool my three boys, ages 10, 11, and 12), am a quilter, a bagaholic, and a pattern designer.
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