I know almost nothing about marketing for my little business. I mean, really, it all started with the blog, but sometimes I feel like the blog isn’t enough anymore. Plus, the blog was never meant to be a marketing tool. It’s always been therapy for me. Then there’s Facebook, Twitter, YouTube and UpdateCraze and I wonder if I should be doing more. Okay, I just made that last one up – but don’t you think it’s a nice name? UpdateCraze. It could be a place to update your status in 3 words or less (e.g. GOING CRAZY NOW!) or unlimited words as long as they are written in 3 lines of iambic pentameter:
I don’t believe this bag will make it through
Half-turned and stuck it’s going in the trash
I feel so sad but also very hap
Maybe even 3 second videos of yourself dancing the emotions of the moment (no example here, folks).
So I joined Twitter several months ago. Everybody’s doing it, you know. Twitter isn’t a great marketing tool for me for a couple of reasons. First off, I’m a wordy girl and and 140 characters just isn’t enough for me. Plus, I feel weird constantly linking to my site. Don’t get me wrong, it doesn’t bother me when others do it – it just isn’t working for me that way.
Joined Facebook, too. Perfect for keeping up with family, but more than the public would want to know, I’m sure. So my personal page isn’t a good marketing tool. Enter the FB business page:
I started a Facebook business page for CraftApple. It feels good – one place for business stuff only. Nobody has to fan it if they don’t want to, and those who do become fans aren’t surprised by sales news when they thought they’d get a dose of creativity.
Other advertising venues I’ve tried?
Craftster. This was a great first place to advertise and I advertised here for about 6 months in 2008. Sales definitely went up and I stopped after sales seemed to level off. This took place when individual retail pattern sales were my primary source of revenue.
Sewing Mamas. I did this for several months at the end of 2008. It was super affordable. Sales jumped that first month, then leveled off. At this point I had 1 distributor, but individual retail continued to be a strong source of revenue.
StitchChatter. I published with StitchChatter in the Spring of 2009. This was a great experience for me. While there are no graphs to see click throughs, the one big advantage to advertising in a print magazine was I go the attention of a 2nd distributor. This was huge because in the business of pattern writing, distributors are your ticket to making any money. I’m happy to say that distributor sales surpassed individual sales last year. I am a big fan of both my distributors – they have been so helpful to me.
I’m sure there are many other places to advertise – Feel free to list them in the comments. I’m also curious as to what has worked for you!